We often get approached with, what value does social media bring to my business?
Here are 10 simple reasons why increasing your business' presence through social media could benefit you.
1. Customer Insight
Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Through social media you can discover who your customers are, what they like, what they don’t like and how they feel about your brand and products.
2. Increase Brand Awareness & Loyalty
Having a presence on social media is an easy way for customers to connect with you and your products which is more likely to increase customer retention, awareness and brand loyalty. Good business is all about good relationships and connecting, which social media allows you to quickly and easily.
Stat: A study by the Internet Advertising Bureau (IAB) into FMCG brands such as Heinz, Kettle and Twinings found that over an eight-week period there was a 22%, 17% and 19% uplift in sentiment respectively when a consumer was exposed to the brands’ social media presence. (source: https://goo.gl/dgr7eM)
3. Generate Higher Lead Conversions
Regular engagement, customer service and quality content increasing customer retention and thus in sales.
Stat: In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.
4. Increase Web Traffic & Improve Organic Search Ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
Example: If every person who follows you on Twitter 'retweets' your post on your new product/service when people search for that product/service you will be higher up in the rankings.
5. Find Out What Your Competitors Are Doing
Through social listening and monitoring you can be aware of what is going on around the industry, industry trends but also an insight into your competitors. This kind of intel will allow you to make strategic business decisions to stay ahead of them or counteract what they are doing.
6. Ability To Target Content & Advertisements
Low cost options are available on social media to directly and quickly target adverts and promotions to targeted audiences based on interests, location, gender, age, etc.
7. Customer Expectations
Unfortunately, even if you aren’t on social media your customers expect you to be. Apparently, 67% of consumers go to social media for customer service and support, I know I do.
Stat: A study by the Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains (7.5 percent YOY growth) vs. those without (2.9 percent).
8. The Trendiest Sales Tool
Buying through social media options now include:
- buy button on Twitter
- buy button on Facebook
- buy it pins on Pinterest
- call to action button on Instagram - Sign up/Download now/Install now/Learn more/Shop now
- purchases on Google (buy direct from mobile ads)
9. Its Trackable & Measurable
Analytics and Insights are easy to utilise to ensure you can see a ROI and make the appropriate and necessary tweaks to your campaigns and strategy.
10. A Free Platform
Social media is a free platform and you can grow your social media presence organically and boost your posts with advertising spend as you see fit and if you set fit. However, we are obviously here to assist you if you do not have the time, staff or knowledge to take on social media.
Here at Dupree Creative we can get you set up in the world of social media whether you want to set the virtual scene alight or simply want to be present. With our strategy, content planning and social media management service we can walk you through the appropriate platforms and you can walk us through your business, your values and objectives before we take the reins.
Take us for a test drive: click here
For more information email us at wendy.hill@dupreecreative.com or call on 01780 757666.