Did you know that 42% of the 7.5 billion Internet-users in the world are active social media users? This year alone, over 3 million people actively use social media which is a staggering 13% increase in just 12 months.
Personalisation, often referred to as one-to-one marketing, is where companies tailor content and messaging to each individual user to help consumer experience by making them feel more important to the business.
Face-to-face marketing has been around since humans developed the ability to talk and will be around for as long as we maintain that ability. However, the rise of communicating digitally has impacted the importance associated with face-to-face marketing within the marketing spectrum of companies.
We are delighted to have been shortlisted for the Midlands Rural Business Awards for the Best Rural Creative or Media-based Business category! The regional winner will go forward for the National Final early next year so we are looking forward to attending the awards ceremony, being held at Eastwood Hall, Nottingham on Thursday 11th October.
You could read thousands of blogs and articles on Google that wax lyrical about how to perfectly optimise your website but you will quickly realise they all spout on about the same magical tips that will transform your website.
B2B marketing has always worked on the premise that decision making was based on rationale and emotional decision-making was solely for the B2C market. However, research shows that this premise could be far from the truth when it comes to effective B2B marketing. It suggest that decision makers could interact and engage on a deeper level when we take a more humanised and emotional approach to building a brand.
To stay ahead of your competition and in front of your target audience you need to be adaptable and flexible when it comes to your marketing efforts, whilst keeping up with the latest advances in technology.
Running a successful marketing campaign takes time, money and a lot of effort. After all of that, the big question is: How do you know if your campaign has been effective?
What is Guerrilla Marketing?
Guerrilla Marketing, at its core, is a form of advertising that utilises low cost and creative tactics to generate engagement and draw attention to the brand’s product or service. It often allows you to surprise the consumer enabling you to maximise impact and stir up a lot of social activity. Hence, in a time where it is imperative to stand out from the crowd, guerrilla marketing tactics can be very effective indeed.
Originally the term was introduced by Jay Conrad Levinson in his book titled Guerrilla Advertising, the purpose being to create an imaginative solution to represent a brand.
Despite recent GDPR implementations, email marketing is still one of the most effective ways to consistently engage customers and prospects. In 2018, for every £1 spent on email marketing, it generated on average a return on investment (ROI) of £38* which makes it one of the best performing marketing channels.
This statistic is confirmed in a recent study by OpenView: